Behind the Scenes of the Dagen Brand Re-fresh (2019)

We have had the privilege of working with Dagen's founder Tifffany Wallace to rebrand their boutique personnel company located in the Energy corridor and develop their new logo, brand identity, messaging, and company website.

To start out Dagen was looking for a modern logo that showcased them as established experts in the energy industry. This was the original logo:

Tiffany wanted to go for a more modern approach and say goodbye to the green.